Senior Staff Marketing Data Scientist, Home Loans

Company: SoFi
Location: San Francisco
Posted on: May 24, 2025

Job Description:

Senior Staff Marketing Data Scientist, Home LoansMarketingShape a brighter financial future with us.Together with our members, we're changing the way people think about and interact with personal finance.We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.The roleThe Marketing Data Science team is looking to add a Senior Staff Data Scientist who will help shape Home Loans/Home Equity targeting decisions and strategy. The Senior Staff Data Scientist will work closely with Marketing Managers, Business Units, Product & Finance partners to build and grow SoFi Home Loans (HL) and Home Equity Loans (HE, including HELOAN & HELOC) products into a top choice for consumers to "Get Your Money Right".You will be a subject matter expert on Pre-screening/Pre-approval acquisition strategy; credit bureau data; consumer profile and behavior; revenue economics; optimizing onboarding experience; and internal customer performance and marketing datasets. You will also contribute to building audience segmentation, models, and solutions spanning acquisition, attribution, forecasting, and budget allocation across marketing channels.What you'll do:

• Develop holistic HL & HE marketing and offer strategies (including pre-screen/pre-approved and ITA) across multiple channels (DM, Email, Affiliate, Trigger, etc.), in partnership with cross-functional teams.
• Create an end-to-end offer strategy framework to experiment and optimize offer construct, product preference, and audience selection across credit card products.
• Leverage bureau data and other third-party non-FCRA data to improve marketing strategies and conversion rates.
• Translate business goals into actionable tactics and campaigns informed by data to deliver short-term results and build a foundation for long-term growth.
• Establish and maintain a framework for measuring the impact of targeting, segmentation, and offer strategies on business outcomes such as acquisitions, consumer profile, post-acquisition performance, and revenue economics.
• Work effectively with ambiguity and demonstrate strong problem-solving skills when assessing offer performance.
• Collaborate with stakeholders across Marketing, Business Units, Risk, Finance, Product, and Engineering to identify opportunities, measure KPIs, craft compelling stories, and make data-driven recommendations.
• Support partners with ad hoc analysis requests during normal business operations.
• Synthesize data into clear presentations to influence senior management decisions.
• Own comprehensive reporting of member engagement KPIs, and develop dashboards to track and communicate performance.What you'll need:
  • Bachelor's degree (Master's preferred) in Computer Science, Math, Physics, Engineering, or a quantitative field.
  • 12+ years of relevant experience in HL/HE growth or marketing, with proven success in developing and analyzing marketing campaigns and strategies.
  • Industry experience in Home Equity loans or Mortgage is essential; experience in Marketing Analytics is highly desirable.
  • Curiosity and aptitude for acquiring new technical skills.
  • Ability to initiate and complete projects with minimal guidance.
  • High emotional intelligence, influencing outcomes and communicating technical concepts to non-technical audiences.
  • Strong programming skills in SQL, Python, and proficiency in Tableau.
  • Experience with Airflow, Snowflake, experimentation, and hypothesis testing is a plus.
  • Knowledge of statistical modeling or machine learning is preferred but not required.
  • Ability to thrive in a dynamic, cross-functional environment with attention to detail.
  • Strong relationship-building and collaboration skills.Compensation and BenefitsThe base pay range for this role is listed below. Final offer depends on experience, skills, and location.Visit our Benefits at SoFi page for comprehensive details.Pay range: $172,800.00 - $297,000.00Payment frequency: AnnualThis role is eligible for bonuses, long-term incentives, and benefits. More details available on our benefits page.Pay range: $172,800.00 - $297,000.00; Payment frequency: Annual. This role may include bonuses, incentives, and benefits. Further information is available via the provided links.SoFi is an equal opportunity employer and considers all qualified applicants without regard to protected characteristics. We also consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. We offer reasonable accommodations for candidates with disabilities. Due to insurance restrictions, remote work from Hawaii or Alaska is not available at this time.
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Keywords: SoFi, Union City , Senior Staff Marketing Data Scientist, Home Loans, Accounting, Auditing , San Francisco, California