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Regional Sales Manager

Company: SW Safety Solutions
Location: Union City
Posted on: January 8, 2021

Job Description:

SW Safety-- specializes in manufacturing, R&D and hand health technologies to provide premium hand protection products that enhance worker performance. We are seeking talented, motivated professionals to join our team. Qualified candidates may apply for open positions by e-mailing their resumes to hr1@swsafety.com. Please reference the applicable job title within the subject line of your correspondence.Regional Sales Manager - Eastern RegionGENERAL SUMMARY OF POSITION:The Regional Sales Manager is responsible to the Director of Sales - North America, for delivering incremental sales growth, all field sales activities and development of the branded business within the assigned region. The key responsibility is to maximize sales results in accordance with the objectives of SW Safety.To deliver regional goals the Regional Sales Manager is to leverage relationships, pull through the SW value proposition, and implement joint business plans with the independent rep group assigned to the region to effectively gain share of mind and accelerated growth.Key responsibilities include the following:

  • Responsible for delivering the annual sales growth target set by the Director of Sales - North America for the specified region. The RSM will effectively manage the opportunities and accounts within the region under his/her responsibility to produce the required results. This requires quarterly review of account coverage and opportunities
  • Implement an annual regional sales plan identifying goals, strategies, tactics for branded distributor & end-user opportunities within existing and new channels.
  • Manage and enhance regional gross profit by successfully positioning single use and reusable and performance technology products that create value for the end-user. Effectively manage product mix, and new product launches with key customers.
  • Responsible for all pricing exception recommendations leading new potential business. Profit, dollar volume, and strategy must be considered and documented. Must administer and coordinate with the Director of Sales - North America and Customer Service Mgr.
  • Effectively use CRM Sales Force, to capture and progress new opportunities, follow up on leads. track lost business and forecast new business. Monthly the RSM represents the region by working with marketing and supply to present win/loss changes and marketing intelligence.
  • Responsible for leveraging and developing independent rep groups assets to accelerate growth and significantly outperform market growth.
  • Achieve the annual personal objectives as agreed to by the Regional Sales Manager and the Director of Sales - North America.
  • Effectively communicate key field intelligence and activities on a timely basis to the sales, marketing and operations.Experience & Knowledge:
    • To effectively carry out the above responsibilities, the Regional Sales Manager should possess the following skills, knowledge and business experience:
    • College degree and computer skills required. General management and financial experience preferable.
    • Experience with large industrial end user field sales, sales management, and industrial distribution. Solid background in industrial health and safety preferred, but not required.
    • Strong verbal and written communication skills.
    • Strong organizational, planning, computer and administrative skills.
    • Strong interpersonal and relationship building skills including personnel skills needed in staffing and development of field sales personnel. A track record to make changes in a timely manner to personnel when non-performance is detected either through probation or termination.
    • Track record of ethical and professional performance in previous job experiences.Principal Accountabilities
      • Field Sales: Inform commercial team of problems, opportunities, program effects, market conditions, competitive activity, and any issue affecting field sales efforts. Develop and sustain strong relationships with key end users and distributors. CRM, Sales Force must be up to date and designated fields completed.
      • Planning and Control: Develop annual independent rep group regional business plans consistent with overall company objectives. Monitor effort & progress in accordance with plan to achieve field sales objectives and performance to plan.
      • Reporting: Submit monthly Field Feedback Report summarizing field activities for each month in the required format, including monthly updates of new business & lost business, competitive activity and customer issues. Analyze and report on all regional sales issues, including key distributor and end user initiatives.
      • Accountable for the quality of information in the Sales Force CRM program and that all end-user, distributor and OEM accounts are updated on a regular basis.
      • Distributor, and End-users: Regional Sales Manager will develop strong "partnerships" with key distributors and end-users. Review quarterly distributor, OEM and end-user performance and implement changes as needed for optimum performance. Attend key industry association meetings and shows as required.
      • Pricing: Manage and administer any & all pricing exceptions to maximize profits and grow volume. Communicate business case for all pricing exceptions to the Director of Sales - North America for review and approval.

Keywords: SW Safety Solutions, Union City , Regional Sales Manager, Executive , Union City, California

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