Company: Interplace, Inc.
Location: Union City
Posted on: June 18, 2022
Essential Duties and Responsibilities
Essential duties and responsibilities include, but are not limited
to, the following:
Marketing Strategy and Planning
--- Develops marketing goals and strategy based on xxxxs business
goals and strategy.
--- Designs and implements road-maps and plans to achieve the
--- Develops revenue generation and market penetration strategies
based on market, gap, competitive and financial analyses.
--- Develops pricing and incentive plans based on market and
financial analyses and provides recommendations to the sales
--- Develops sales forecasts based on sales and pipeline
--- Works closely with the Sales team and develops relationships
with KOLs to understand where the market is moving and define
--- Acquires market intelligence through market research and
long-term trend analyses.
--- Acquires knowledge and be updated on xxxxxx product lines,
their markets and competition: becomes an in-house expert of
--- Develops and implements strategy to launch and expand market
for assigned products based on market analyses.
--- Monitors the sales performance of assigned products and
develops plans to improve and enhance the results.
--- Develops training plans and designs materials on surgical
technique information required for each product.
--- Performs product demonstrations for customers and sales
--- Provides support and education to the customers and sales team
on an ongoing basis.
--- Seeks and maintains relationship with key surgeons and other
decision makers to understand their needs and enhance their
interest in xxxxxx products.
--- Works closely with the suppliers: negotiates price, addresses
any issues and furnishes them with market/market data to meet
--- Maintains, updates and builds on the company's internet
--- Designs product catalogues and other communication
--- Plans and organizes national and internal trade shows,
conventions and laboratory events.
--- Leads, in collaboration with the QA team, the overall product
development processes including understanding of surgeons' needs,
proposals, feasibility studies, preparation of product
specifications, approval from xxxxxx Corporation, prototype design
and risk management
--- Determines the process for creating a new item
--- Perform research in order to determine the best way to produce
a particular item
--- Oversees product development in a cross functional way,
reporting to different stakeholders, assigns priorities and
timelines; making sure project proceeds as scheduled.
--- Coordinates with Engineering, Marketing, Sales, Operations,
Procurement, Quality Assurance and Regulatory that all milestones
in the product development pipeline are achieved.
--- Brings new products to market by analyzing proposed product
requirements and product development programs; preparing
return-on-investment analyses; establishing time schedules with
engineering and manufacturing.
KNOWLEDGE, SKILLS AND ABILITIES
--- College degree is mandatory, with preference for study in
marketing, business or scientific curriculum
--- Medical/surgical device industry experience is essential
--- Excellent written and verbal communication skills
--- 30%-40% travel will be required
Keywords: Interplace, Inc., Union City , Product Manager, Executive , Union City, California
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