Manager, Digital Marketing

Company: Williams-Sonoma, Inc.
Location: San Francisco
Posted on: June 1, 2025

Job Description:

About the Role
The Manager, eMarketing will lead the merchandising efforts for paid marketing across our Kitchen and Home brands, focusing on paid social, paid search, and remarketing campaigns.

You're excited about this opportunity because you will...

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• Own merchandising for paid social and display ads.
  
• Drive development of digital calendar to coordinate paid digital ads, including vendor-funded campaigns.
  
• Write clear and effective briefs, outlining strategy and objectives. Partner with Creative team to ensure paid ads feature the most compelling and effective content.
  
• Oversee the stakeholder approval process: manage proofs, collect and consolidate feedback, resolve conflicts, and collaborate with the Creative team to ensure feedback is implemented.
  
• Work closely with Content team to create engaging CTV, YouTube, video retargeting, and paid social videos.
  
• Collaborate weekly with CRM and Analytics teams to analyze performance, explore new opportunities, and support the testing roadmap.
  
• Develop paid search sitelink and promo extension ads, including seasonal ads.
  
• Collaborate with CRM and Merchandising teams to develop vendor-funded ads across Meta, TikTok, YouTube, CTV, and display banners.
  
• Write promotional copy for display retargeting, sitelink, and promo extension ads.
  
• Manage display remarketing and retargeting programs, including house file banners, native ads, retargeting banners, display video, social display and rich media ads.
  
• Build paid social ads in Meta's Creative Hub for Facebook and Instagram.
  
• Oversee special projects, such as DOOH, new mover campaigns, Affirm initiatives, House Beautiful campaigns, and more.
  
  
  Why you will love working at Williams-Sonoma, Inc.
  
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  • We're a successful, fast-growing company with an entrepreneurial vibe
    
  • A technologically and data-driven business
    
  • Competitive salaries and comprehensive health benefits
    
  • We're at the forefront of tech and retail, redefining technology for the next generation
    
  • We're passionate about our internal and external clients and live/breathe the client experience
    
  • We get to be creative daily
    
  • A smart, experienced leadership team that wants to do it right and is open to new ideas
    
  • We believe in autonomy and reward taking initiative
    
  • We have fun!
    
    
    We're excited about you because...
    
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    • 8+ years of hands-on marketing experience, Retail/eCommerce industry preferred
      
    • Strong quantitative, analytical, and problem-solving skills
      
    • Ability to work effectively in a fast-paced and deadline-driven environment
      
    • An excellent presenter, communicator, and collaborator
      
      
      Benefits:
      Once you are here, you can look forward to a wide variety of benefits designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:
      
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      • A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
        
      • A 401(k) plan and other investment opportunities
        
      • Paid vacations, holidays and other time-off programs
        
      • Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
        
      • Tax-free commuter benefits
        
      • A wellness program that supports your physical, financial and emotional health
        
      • In-person and online learning opportunities through WSI University
        
      • Cross-brand and cross-function career opportunities
        
      • Location specific sample sales
        
      • A business casual work environment
        
      • San Francisco based bike share program
        
      • Time off to volunteer
        
      • Matching donations to qualifying nonprofit organizations
        
      • Company-sponsored community involvement
        
      • Various discounts on local businesses
        
        WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
        Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
        The expected starting pay range for this position is $97,500 - $115,800. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

Keywords: Williams-Sonoma, Inc., Union City , Manager, Digital Marketing, Executive , San Francisco, California