Ecommerce Merchandiser, Apparel DTC
Company: Ariat International
Location: Union City
Posted on: June 24, 2022
Job Description:
THE COMPANYAriat is an innovative, active lifestyle gl - -obal
brand with roots in equestrian performance. We design, develop, and
sell high quality footwear and apparel for riders, ranchers,
workers, and outdoorsmen who care about performance, quality,
comfort, and style. THE OPPORTUNITYWe are looking for a motivated,
collaborative, financially-minded Merchandiser to join the Apparel
ecommerce / DTC team to support and drive our aggressive growth
goals. In this role, you will position and bring to life the
seasonal product lines for the Ariat.com channel, with
accountability for business KPI's. You will be charged with
identifying and executing opportunities in partnership with
cross-functional teams in Product, Planning, Marketing, Site
Merchandising, UX/CX, Data, and more.We are a relatively new team
with a dynamic business, which means change is a way of life and
flexibility is a rule, so you will need to be comfortable operating
in an environment with some ambiguity.This role will report to the
Director of Apparel Merchandising: ecommerce - stores -
international
RESPONSIBILITIESManage pre-season assortment planning for
designated product area => 60%
- Recap and share business insights with Product Managers and
cross-functional partners
- Recommend growth opportunities and Grow/Maintain/Decline
guidance at the Category level
- Directly partner with Planning on financial targets and
strategic direction
- Collaborate with store team to understand and support
cross-channel DTC opportunities
- Support and recommend promotions / marketing stories
- Planning support at the style level
- Assortment editing
- Style ranking
- Comp style advising
- Sort and selects lists for MarketingCollaborate with Marketing
and Site Merchandising / Operations to transition pre-season plans
to in-season execution => 25%
- Review stories and promotions for purpose and priorities
- Layer in current information to help with optimization (new
trends, product or marketing shifts due to timing / inventory /
etc.)
- Discuss learnings around optimization to inform upcoming cycles
(marketing, launch, assortment planning---)
- Drive recommendations for product-driven special site
experience frameworks (e.g. special collections, technology
stories, etc.)Stand-alone seasonal projects => 15%
- Shot lists
- New launch plans
- Site / CX improvement work
- Styling notes (for studio)
- Process review & improvements*Please note, while there may be
isolated exceptions, this is not a product development
merchandising role.
REQUIREMENTS
- 3-5 years in an HQ Merchandising / Buying role (eCommerce /
digital experience preferred, but not required)
- Strong analytical skills with a focus on translating sales data
into business trend / opportunity
- Fluid and flexible mindset, comfortable iterating and pivoting
with new information
- Strong communication skills with demonstrated ability to build
consensus
- Strong interpersonal, prioritization, and problem-solving
skills
- Attention to detail, well-organized & proactive
- Able to effectively balance creative and operational needs, and
deliver on deadline
- Demonstrated ability to work as part of a cross-functional team
and willingness to take on responsibilities outside primary job
description when necessary
- Demonstrates initiative in a fast-paced environment with
competing priorities
- Self-motivated, resourceful with a creative mindset
- BA or BS required
- Ability to perform work onsite in our Union City office
full-time pending state, local, and Company return-to-work guidance
during and after the COVID-19 pandemic
Keywords: Ariat International, Union City , Ecommerce Merchandiser, Apparel DTC, Hospitality & Tourism , Union City, California
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